The fifth annual international IE University conference on “Reinventing Higher Education” discussed Bologna, English as the lingua franca and engagement between business and universities. But perhaps it will be the ‘digital natives’ of the next generation who will be higher education’s greatest challenge...
“I was not taught digital marketing in my degree because the change in the business model was so rapid that the university did not have time to adapt,” said Cristina Rojas, 23, an economics graduate.
Rojas added that in 2013 Facebook and Twitter were only known as social networks, they had not developed their marketing potential online and “professors did not even know that they existed”...
Rojas added that in 2013 Facebook and Twitter were only known as social networks, they had not developed their marketing potential online and “professors did not even know that they existed”...
Santiago Iñiguez, President of IE University, concluded: “The Millennial generation is creative, cosmopolitan, entrepreneurial, sociable, with a distinctive global awareness and commitment, and they demand more control over their own learning experience.
From: University World News, Paul Rigg, 31 Oct 2014, Issue no. 341
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